Mydin Business Profile

Mydin Business Profile Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya, Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices offered among the budget-conscious consumers.Mydin Target Market and Product lines The company supplying several range of goods to the lower and middle income groups and also to the other wholesalers, retailers, small businesses, offices and schools. The main competitors of Mydin are Carefour, Qiant and Tesco. Mydin target more on Muslim market and their target market is as halal-wide as their range of produ cts. It offers food and beverage, apparel, accessories, household goods, fittings and furnishings, electronics, children’s toys and even exercises equipment, stationeries, daily and dairy products, toiletries and Muslim goods.There are a variety of accessories to put on for the scarves for the Malay girls and ladies to choose. Besides that, Mydin is the best place to buy Muslim clothes, prayers rugs and other attire to Islamic worship at affordable prices in Kuala Lumpur. Pricing Mydin is a market-oriented approach that reacts to what customers want. Mydin’s outlets are very popular with the residents in Malaysia due to the competitive pricing. Mydin is able to offer lower pricing that has value for money than the competitors because it bypasses distributors and sources for goods from the manufactures.The customers can also buy a lot of things with a little of money. Besides that, through their impressive appearances, Mydin has been able slowly change the perception th at their economical priced goods to low quality products. Mydin purchases in bulk to enjoy the lower prices. Mydin also use the customary pricing such everyday low price and the need for quality for the customer. Mydin relentlessly pursues bargains from suppliers to execute its everyday low price philosophy. Mydin target the lower and middle income groups. Mydin use the flexible pricing according to he festivals such as there is a Deepavali promotion in Mydin Bukit Jambul, Penang which is 1 panel RM39. 90 and 2 panels are RM49. 90 for the curtains. Besides that, the accessories with different designs are in RM29. 90 and the maggi mee is only RM3. 69 buy 5 free 1. Promotion There are four types of promotion mix in Mydin which are advertising, sales promotion, public relation and direct marketing. Advertising Mydin advertised in brochures in USJ Subang Jaya Mydin during 7th-20th March 2012. It was to let the customer enjoy the freshness of quality products.Besides that, Mydin also adv ertised their promotion offer products in the website. Mydin sets up corresponding billboards and by buying similar advertisement placement in the newspaper. Mydin provide quality products to customers and Mydin creates excitement on special period of low costs offer such as there are a lot of promotions in festive seasons. Mydin also promote it is the best place to shop round especially the Muslims. Mydin partly sponsored by the manufacturer and retailer such as Dutch Lady, Sunquick, Jacob, Tops, Premier. There is a slogan named ‘why pay more? Buy at wholesale prices’! n everywhere of the hypermarket. It is to attract the customers to buy their products at the low prices. Sales Promotion There are several kinds of sales promotion in Mydin such as Deepavali, Salam Aidiladha and Brand Fair, Holiday and Holiday and Travel Fair and Wedding Fair. Besides that, people get an automatic entry to win a Mount Bike and Cash Vouchers when a min of RM50 at Mydin with the customerâ €™s Mybankard Debit Card. It is a contest in April. The upcoming kids colouring contest is on 10th November 2012 starts at 4pm at the Mydin Wholesale Hypermarket Taman Saga, Alor Setar (Malaysia).There was a health, beauty and wellness campaign held on 26th April until 8th May 2012. It is let the customers to try out and maximize their talents and grab a chance to win great prizes. Public relations There was a CSR shopping programme at Mydin supermarket, Bukit Jambul on 2nd August 2012 involving the children from Permata Kasih Orphanage. Besides that, R. Apparavoo lead the management of Mydin hypermarket in Ayer Keroh prepared and distributed the free bubuk lambuk to the shoppers on Saturday 18th August 2012. The porridge which was packed in a container.Apparavoo’s staff had cooked the porridge in several big pots before distributing to the customers. These charity events are to demonstrate innovativeness and maintain and improve the company image. Direct marketing Mydin hypermarket has a twitter account to post latest updates and let the customers to get to know what’s new in Mydin hypermarket. Place Mydin’s headquarter is in Jalan Masjid India, Kuala Lumpur . The locations of Mydin can be search in the website by category and by state. It may show the nearest locations. The customers may get to buy the groceries at the nearest outlets.Mydin in Penang such as Mydin Wholesale Hypermarket Bukit Jambul in Penang is near to the residential areas. It also has a bus stop outside the Bukit Jambul complex. It is so convenient for the customers to buy their stuff. The local manufacturer will send the products by trucks to the Mydin hypermarkets. Mydin will provide delivery services to the small retailers where the retail shops are located nearby the Mydin branches by the Mydin vans. Positioning Mydin’s position as the leading local hypermarket operator which sealed its position to operate the KR1M programme.The government gave a simple condition which was for the prices to be competitive so that it benefits the low-income earners in the KR1M project. They drafted a list of essential items such as rice, flour, milk, diapers and washing detergent which need to be affordable. The company leads wholesale and retail company to provide the best value, the wide assortment of goods and continuous excellence in the business formula and improve the work efficiency and set a competitive price to increase price purchasing power of Malaysian consumers. PeopleThe staff must have undergone the training before they starts working. There are a few levels that are specific staff staffs assigned for different tasks which are the management, stock, store, sales assistant, management and the cashier in every Mydin branch. Most of the staff will be trained as sales assistants and cashiers because they are required for doing the daily operation in the branch. The foreign workers will work as janitors in the Mydin hypermarket. Physical E vidence There are a lot of building and outlets of Mydin in Malaysia such as Mydin Mall in Taman Saga, Alor Setar was newly opened in March.Mydin leads the way for dynamic digital signage in the hypermarket retail industry in Malaysia by employing its own in store multimedia TV network; Mydin USJ, Selangor has recently launched Mydin TV. The shoppers, tenants and suppliers can know the up to date promotions and campaigns or activities throughout the stores by the Mydin TV channel. Layout of Mydin is grid pattern layout. The aisle must be long enough for the customers to look long enough at the merchandise as they pass the shelves display.The products put accordingly at the shelves display such as the food and beverages are put in the same area, the stationery and books are put in the same area. the color of the Mydin are blue and yellow. There are free wifi in Mydin Bukit Jambul, Penang. Process The computerization the warehouse system of Mydin has been increased the accuracy in ter ms of automation. It is much more effective than relying on a manual labour. Other than that, Mydin select Intermec because of the the rugged design and robustness of the CK61 which can withstand repeated drops from high ground.Besides that, Intermec’s security feature, iLaunch is to present to lock the operating system automatically. The staff cannot use or exploit the computer for personal use. The policies of the consumers who shop in Mydin hypermarket should get a written copy of guarantees and warranties and compare their features. Besides that, the consumers have to read and understand any contract you are asked to sign. The consumers have to make sure there are no blank spaces and the salesperson’s verbal promises are in the contract.

Interpretation of Family Life Education Essay

Family Life Education has endured multiple evolutions, definitions and criteria since its origins in contemporary family science between 1881 and 1920. Currently, Family Life Education has tightened the reigns of its purpose, created fundamental criteria and yet still leads itself to an assortment of interpretations. For the purpose of this paper, I will endeavor to give my individual definition of Family Life Education based on course readings and research, the guiding principle of FLE, a theoretical perspective that supports and, is most relevant to my definition of Family Life Education and, a personal philosophy of ‘education’. What does Family Life Education signify to me? Depending on the company you keep, this is a potentially loaded question. Within the realm of my present circle, the question does hold a realistic explanation. Family life education has been significant in the historical development of several educational enterprises (Arcus, vol. 1, 1993, p. 46); therefore, lending itself to the family life professional to select a track that best complements their own philosophies and professional preparation. The definition by the National Council on Family Relations (2006) sums up what FLE means to me, â€Å"Family life education is the educational effort to strengthen individual and family life through family perspective. The objective of family life education is to enrich and improve the quality of the individual and the family life. † As a future professional in this distinctive field, I strive to possess the many characteristics of a well-rounded practitioner, including, but not limited to, sound knowledge of the professional content and to function, when needed in a multidisciplinary approach. As the possibilities to individual and family composition are endless, the ability to draw from other disciplines is crucial. It is probable that when working with a family for instance that is struggling with an issue, the family life professional would need to utilize an approach that incorporated all of Gardner’s Multiple Intelligences (1983). In addition, it is also important to note Family life educators have used educational concepts as their solitary approach to ‘multidisciplinary’ intervention (Arcus, vol. 2, 1993, pg. 28) and this approach has created concern amongst scholars and professionals alike. To become multi disciplinary, Arcus (1993) offers that through the use of knowledge from a broader range of disciplines and through greater cooperation among the contributing disciplines, true multidisciplinary approach can be attained. As indicated previously, the composition of individual or family is infinite and special attention needs to be paid to issues of diversity. Within the profession of Family Studies, there is particular emphasis on valuing differences and respecting those distinctions (Arcus, vol. 2, 1993, pg. 28) furthermore, creating effective working relationships with persons served. Lastly, to complete the puzzle of the well rounded practitioner, one must be able to utilize their own life experiences relevant to family life topics and to honestly accept those experiences as not to furnish hypocritical recommendations. To further personalize my definition of Family Life Education, I have compiled some additional ideas. It is unlikely that a professional in the field of Family Studies is wandering aimlessly without purpose or direction. Typically, they are a part of an organization that is providing services to individuals or families with a set of defined needs. Even more likely it is the responsibility of the professional to design, develop and deliver the services needed by means of effective programming. The Family Life professional becomes the program and an effective program does not rest solely on content (Brindis & Davis, et al, 1998, part IV). The professional must mobilize for action by increasing awareness and generating support of a program, assess the needs and assets of the populations served and build strong foundations that will serve to protect the potential of the program and last, but surely not least, design an effective Family Life Education program. Designing a new or adapted family life education program frequently entails many planning and management issues. The development is easier when the concerns are planned for at the onset. Think about how to advocate for the program, especially in the face of controversy. Expect controversy (Brindis & Davis, et al. 1998, sect. IV). Controversy or conflict is seguing to the subsequent topic, the guiding principles of Family Life Education. Intervention, the anti-conflict: Being proactive in a reactive world. ‘Intervention by way of education’, this statement, in my opinion is the guiding principle to family life education. No matter how you slice it, the opportunity to impart an intervention is endless. Intervention can have many connotations. In day to day life it is regularly defined as an unwelcomed interference. For instance, a wife introduces an intervention for her substance abusing husband, of which does not want to admit to or take responsibility for his addiction. Therefore the husband would characterize the intervention as ‘unwelcomed interference’. For the purpose of family studies, the definition takes a neutral stance to denote the ‘taking of clearly defined actions to induce change’ (Encarta English Dictionary). The change is expected to be positive, indicating harmony or affirmation. Societies evolve along different cultural, religious, historical, economic, geographical, and political paths. At any time, members of different societies view themselves and the world from distinctive perspectives. Yet global trends in communication and information dissemination, entertainment, and other economic and commercial exchanges always affect local realities, sometimes more than people living in those localities fully understand. How children, adolescents, and adults are assigned roles ultimately reflects the convergence of such societal paths and global trends. The preceding statements have the potential to be segue ways and/or roadblocks to the family professional. The professional should establish family life education at an early age, to combat the notion of reaction and to introduce the idea of prevention, lessening the likelihood of ever intervening. The introduction of a program that would counter negative or damaging societal outcomes should implement age appropriate curricula, especially when working solely with school age children, which meets the developmental needs and matches backgrounds and life experiences of all individuals involved. What are â€Å"universal† interventions? As adapted from Family Health International (2001), †¢Offer education and skill-building †¢Engage youth caretakers, including parents, extended family, or other adults such as teachers and youth workers. †¢Engage youth themselves in program design, development, implementation, and evaluation. †¢Ensure access to counseling and other services that respond to the special needs of the individual or family †¢Augment collaboration and effective referrals among existing health and other development agencies and organizations. †¢Coach program site managers, service providers, and others to improve their interactions with individuals and families †¢Have clear goals, target populations, and indicators while building in monitoring and evaluation from the beginning of a project; use such findings to improve strategies and services. The family life professional should strive to maintain balance and realistic programming and to ultimately provide information and activities that encourage skill development that is relevant and useful. Imparting a value system and norms when they are lacking or completely absent to an individual or family is an asset to the overall program, especially when follow through is a potential issue. A basic skill set is at least in place. Last but not least, ensure that your program is based on a solid theoretical model. Ability, Desire and Potential: Why MI theory is relevant to Families â€Å"Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential. † – John Maxwell During the tenure of this course, Family Study Methodologies, we have encountered many theories and how they are or have been significant to the field of Family Life Education. The theories have run the gamut from their birthplace in social theory and social therapy to a current state of post modern, contemporary status. As indicated by Lavee and Dollahite (1991), there is a weak link between theory and research in modern family science and they go further to say, from multiple points of view, it is imperative to couple theory with research methods. There are multiple approaches to theory and research in the family sciences (Sourcebook, pg. 17) and there is not one that is committed as the ‘flagship theory’ to FLE. Rather the â€Å"interplay between scholars, families and the socio-cultural context that surrounds them† (Sourcebook, pg. 18). These connections should pay special attention to the unique quality of families in society and how these families function within their environment. It is necessary to confirm what I mean by theory within the field of family life education. As defined by Gibbs ( 1972, p.5),sourcebook p 20 theory is â€Å" a set of logically interrelated statements in the form of empirical assertions about properties of infinite classes of events or things†. This definition lends itself to the notion of a conceptual framework, a theory that has not come full circle. Gardner’s theory of Multiple Intelligences fits this description. Although there are several intelligences define which possess a sound theoretical foundation, eight to be exact, there are additional ‘intelligences’ waiting in the wings for validation; therefore supporting the notion of the conceptual framework. Gardner’s theory is relevant to family life education, in part due to its flexible and expandable nature but mostly because the ‘family’ is a phenomenal, progressive body that needs room to evolve, just as MI theory continues to do. References Brindis, C and Davis, L et al. (1998) Designing effective family life education programs. Advocatesforyouth. org. Four sections. Retrieved April 13, 2008, from www. advocateforyouthorg/PUBLICATIONS Lavee, Y. , & Dollahite, D. C. (1991) The linkage between theory and research in family science. Journal of Marriage and the Family, 53, 361-373.

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